Helpful (and Free!) Marketing Advice, And
The Chance to Maximize Your Training
And Attract Paying Clients ASAP
Like I said, some time has passed since you took the Profiting From Your Passions® training program. If you still want to earn money helping career changers think “outside the job box” I’d like to help.
You see I know that some people who take this training dive in and absorb all of the classes right away.
Then there are those, who despite all the best intentions, get sidetracked.
If that’s the case for you, please don’t beat yourself up. In fact setbacks and detours are all part of the journey! The important thing is to get back in the game.
Hopefully you’ve already discovered how empowering it can be to have proven coaching system behind you.
The Profiting From Your Passion® system can not only change the lives of your clients – when used fully it can enable you to make money doing what comes naturally.
Like I said, I’ve been thinking a lot lately about how to ease your transition from former student to paid professional.
After all, the faster you make that leap, the faster you can take on paying clients.
So I’ve put together some advice to help you rock the “outside the job box” coaching world. I’ve also found a way to help you get back on track and start earning money as quickly as possible.
Before I tell you about this SUPER time-sensitive opportunity, I need to get personal.
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A Personal Thank You From Me to You
I want you to know what an incredible honor it is that you and so many others around the world made the decision to train with me. Although we’ve likely never met time, I already feel that we’re kindred spirits.
After all, we both recognize how short and precious life truly is. That’s why we need to do everything in our power to do work that feeds your soul and pays the bills.
And we’re both motivated by a deep desire to do work that makes a difference in the lives of others.
The way I see it, guiding another person to find a way to create a livelihood that offers both satisfaction and the chance to live life on their own terms makes a difference.
And that my friend is what I call doing work that matters.
I am also deeply honored by the kind words I continue to receive about the training .
[I’m] part way through step 3 and loving how creative it is and how much it exercises your mind. Stephanie from London, England
Jerry wrote, I think this course is amazing; well worth the money!!!!!! Jerry from Wheaton, IL
I can now see everything from a different perspective. I look at opportunities everywhere for new business ideas. Dominika from Italy
And an initially self-doubting Beverly shared this from the heart in this highly relatable perspective:
I’ve been freaking out a bit lately as this class has been progressing, and I’ve been 2nd guessing myself as to why I am taking it, that I won’t be good at it as I am not outgoing, blah blah blah…and other negative thoughts (I am an introvert).
But then I listened to step 5 this past week after a very stressful and frustrating day at my corporate job and…suddenly… the wheels started turning and ideas started flowing, and today I am excited to be in this great program!
Thank you Valerie, for sharing your process for changing course and to all the rest of you great group for all the great ideas and examples to stimulate my own imagination!
Comments like these make my day and make my work worthwhile.
I want you to have that same incredible feeling of knowing the work you do is changing lives.
But it will never happen unless you find a way to attract the people who want what you have. Not with marketing hype. Not with pushy or sleazy tactics.
I’m talking about naturally attracting clients in a way that allows your personality and integrity to shine through.
Here are a few ideas to get you started.[/contentbox]
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Marketing Moment
One recent PFYP student found a creative way to find his first practice client – and attract paying clients at the same time.
When a local non-profit held a charity auction, Bill from Lincroft, NJ saw an opportunity and ran with it.
I’ll let Bill tell you in his own words.
A few days before the event, I emailed the 3 people organizing it to explain what my basket theme would be (part of me was wondering if they’d think I’m nuts – since the other families were donating baskets of wine, candy, etc.)
It was encouraging when 2 of them replied with “Wow. Was that basket designed specifically for me?!” and “That’s Amazing! What a great idea!”
So, I printed a certificate for the consultation, a picture of the ebook cover and created the basket. I placed both a 1-pg overview of what the PFYP basket is about and a 2-sided sign-up sheet (with room for 70 names) in front of the basket.
As Murphy’s Law would have it, they put a basket filled with Lottery tickets right next to mine…
About half way through the event, the Lottery ticket basket had lots of tickets…
Yet there were NO tickets in the jar for my basket.
Boy, did I have a case of Imposter Syndrome at that point…
However, my goal was to get 1 ticket in my basket. That’s all I needed to get a practice client who WANTS what I have to offer!
I ended up with about 6 tickets in the basket, and the winner was thrilled to win it. I spoke with her briefly, and we’ll have our intake phone call in the next few days!
No one signed up for my mailing list, but that’s ok.
As I was leaving, my son’s coach (who is a tough, no-nonsense type of guy. Not someone I would have guessed would be interested in PFYP) told me that he’d like to talk with me to learn more about this, and that he has a friend he’s going to get to talk with me as well!
We’re planting seeds.
Donating a free session to a silent auction or other charity event is a great way to get exposure for your coaching. Best of all – it costs you nothing![/contentbox]
Other Cool Resources and Marketing Ideas
Have you ever wanted to earn passive income with e-books, audios, and other information products?
Changing Course’s own Tech Guru Lisa Tarrant recently turned a lot of the PFYP coaches on to a big sale currently going on. For $37 you can create professional looking graphics for book covers and other information products with a few clicks of the mouse
Some of the very best ideas come from Profiting From Your Passion® graduates.
For instance, Anissa from France shared an article titled How to Start a Food Blog in 20 Minutes containing lots of helpful information regardless of what subject you (or your future clients) want to blog about.
Kamin from California shared a great low-cost recorder for Mac Skype called Call Recorder. That way you can offer your clients the added-value benefit of receiving a recording of their session.
And Annie from New Zealand turned her classmates onto an article on Solopreneurs with some really interesting findings. For instance did you know…
There are currently 17.9 million solopreneurs — full-time independent workers — in the U.S, up 12.5 percent since 2011. In addition, there are another 12.1 million ‘side-giggers,’ part-time independent workers who work less than 15 hours a week.
And that over 80 percent of those surveyed were satisfied with their choice to become solopreneurs. And with good reason. According to the study authors:
Solopreneurs choose this work style because they want control over their lives, including the ability to determine when and where they work and what type of work they do. Even though independent work has its challenges, most solopreneurs feel that the key advantages of independent work – control, autonomy and flexibility – far outweigh the challenges of working solo.
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Marketing Moment
Findings like these matter because they offer additional confirmation that the work you trained to do taps into what’s clearly a growing trend.
That’s why I highly recommend you read the entire article. Then note these and other findings. That way you can:
- share them on your website
- cite them in an article or blog post
- talk them up in a workshop
- drop them into casual conversations with potential clients!
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Where Do You Go Next?
Where you go next largely depends on who you are and what you personally need.
When you first took the Profiting From Your Passions® training your goal was to learn about the proven 7-step system and how to use it effectively with paying clients.
Now you need to build on what you’ve learned.
Maybe being a Profiting From Your Passion® coach is a first-time business for you. Or perhaps you already have a coaching practice and could use some additional assistance showcasing your new specialty to the world.
Either way you probably need some additional support to help you get from where you are to where you want to be.
As my friend and best-selling author Barbara Sher always says, “Isolation is the dream killer.”
We all know intelligent, talented, even inspired people can struggle to achieve a goal on their own.
They get discouraged or overwhelmed. So they procrastinate or worse, just give up.
They experience crushing self-doubt. And so they spin in circles second guessing decisions or going in five different directions at once and then get nowhere on any of them.
Sound familiar?
The good news is when you put these same people in a group setting they positively thrive!
That’s why I want to offer you the chance to join a small “Dream Team.” Simply said…
Being a Part of a Dream Team is Your Chance to Thrive
As a member of a Dream Team you’ll meet weekly with 4-6 other past students of the Profiting From Your Passions® course.
Since people in this class are spread the US and the world, it’s not possible to meet in person.
So instead we’ll give you access to the dedicated Changing Course conference line or for international groups you can connect via Skype.
Your group will start out with a bang. That’s because as a Dream Team member you’ll receive exclusive access to refreshers of 10 online classes.
Even if you took these classes earlier, things may have changed. This is your chance to explore once again how to design the business that’s right for you and how to attract clients even if you hate “selling.”
You’ll get the information and insight you need to determine what you want to offer, who you want to offer it to, how you want to offer it, even what to charge.
In the first six refresher classes you’ll learn:
- How to find and attract clients who want what you have to offer
- Creative ways to get the word out about your practice with little or no money
- Self-promotion techniques that work even if you are an introvert
- How to establish a track record when you have zero experience
- Learn a powerful 30-second response to the question “What do you do?” that’s guaranteed to pique interest and referrals
- Why you don’t need an online business to find paying clients
- How to get a professionally-designed website designed for free
- How to partner with well-respected (and often overlooked) local businesses with a direct stake in sponsoring and promoting your workshops
What’s more, with your Dream Team there to help you hone in on your ideal client and refine your message, you’ll move at lightning speed!
Tools to Help You Design Your Business, Get Clients, and Get Ready for Success
Plus just in case you missed this invaluable resource the first time around, you’ll once again receive instant access to dozens of handy worksheets and other tools contained in Manual 4: Designing Your Business, Finding Clients, and Getting Ready for Success.
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As you’ll recall, this 160-page resource has everything you need to design a business that works for you, your personality, and your desired lifestyle.
We’ll also cover how to create your website or blog as well as concrete steps you need to take to get ready for success.
That’s because when you join a Dream Team you have access to 4 additional classes all about creating a winning website.
This includes already prepared “What to say” marketing materials that you can literally copy and paste into your website, brochure, blog, emails or whatever form you like.[/innerTwoThirdsLast]
The Profiting From Your Passions® Website & Marketing Guide
Plus to make it as easy as possible to get started you’ll once again receive instant access to the comprehensive 150+ page Website & Marketing Guide.
This guide features concrete advice and guidelines for talking to prospective clients (in print or in person) about your new coaching specialty.
Doing the exercises to help you design your business, identify your niche, clarify your service offerings and pricing, and tweaking your web copy to fit your voice is one thing.
But having a Dream Team to provide feedback and keep you on track is where your Profiting From Your Passions® training resources really come alive. That’s because…
When you’re a part of a group like this 5 important things happen…
Doing the exercises to help you design your business, identify your niche, clarify your service offerings and pricing, and tweaking your website to fit your voice is one thing.
But having a Dream Team to provide feedback and keep you on track is where all of these added resources come alive. That’s because…
- You gain accountability so you treat this new business not like wishful thinking, but like the legitimate life-changer it is.[linebreak style=”simple”][linebreak style=”simple”]By signing on to join a Dream Team, you become part of this “inner circle.” You’re going to get inspired and, in turn, you’re going to inspire others.[linebreak style=”simple”][linebreak style=”simple”]These are the people you’ll set goals with and then come the next week and say, “Hey, I tried that… and it worked. I’m actually doing it! And the income is starting to roll in.”[linebreak style=”simple”][linebreak style=”simple”]
- You gain courage so you’re excited to keep “doing.”[linebreak style=”simple”][linebreak style=”simple”]It’s interesting. But when you’re in a group like this, somehow you feel empowered. You become almost “bigger” than you usually are.[linebreak style=”simple”][linebreak style=”simple”]You feel a confidence that’s sometimes impossible to muster on your own. Yet with this “network of supporters” cheering you on, you’re inspired to go on… to plow ahead with a certain audacity that you might not feel you have in you, normally.[linebreak style=”simple”][linebreak style=”simple”]
- You gain productivity so you get more done in the next seven months than you might normally have taken seven years to achieve.[linebreak style=”simple”][linebreak style=”simple”]There are times in the course of any dream where you feel tired, or scared, or discouraged. You won’t feel like doing anything.That’s okay. It happens to everyone.[linebreak style=”simple”][linebreak style=”simple”]But when you are part of a Dream Team you automatically become part of something bigger than yourself. And that helps keep you “on task” and moving toward your dream.[linebreak style=”simple”][linebreak style=”simple”]
- You gain new resources and contacts and find you have at your fingertips an incredibly diverse group of people you can tap. I cannot stress enough the power of “connection.”[linebreak style=”simple”][linebreak style=”simple”]You’re going to share many things in common with the other people who are a part of your Dream Team. That’s a given. But you’ll also all have very different backgrounds.[linebreak style=”simple”][linebreak style=”simple”]That works to your advantage. Because each of you will bring his or her own contacts, expertise, and niche knowledge. And when you start to tap into that, all of a sudden, you’ve got at your disposal an incredibly far-reaching network.[linebreak style=”simple”][linebreak style=”simple”]
- You gain momentum so one good thing leads to another.[linebreak style=”simple”][linebreak style=”simple”]Momentum will move you along even faster here because in addition to your weekly phone meetings each Dream Team will be set up with its own unique and totally private Facebook page.[linebreak style=”simple”][linebreak style=”simple”]That way you can do things like upload weekly goals and action steps so everyone is held accountable and pass along resources particular to one another’s goals, needs, or niche markets.[linebreak style=”simple”][linebreak style=”simple”]Plus this team-only Facebook group makes for a convenient way to communicate about schedules or let your group know if you’re running late or otherwise share information specific just to your group.[linebreak style=”simple”][linebreak style=”simple”]
But that’s not all. Being in a private Facebook group with other members of your Dream Team means you get to benefit from group brainstorming sessions!
For example, a few months ago I asked a group of new PFYP coaches to help me generate ways a cupcake maker who sells at a local farmer’s market could go from baking as a sideline to full-time business owner.
With fabulous autumn flavors like sweet potato with maple cream cheese frosting and spice cake with pumpkin buttercream frosting, success for this aspiring self-bosser will be extra sweet!
Dominika from Italy thought our cupcake maker should:
- Offer gift certificates or gift baskets as prizes for local organizations’ charity events and raffles
- Do Joint ventures with wedding planners, personalize a wedding, rehearsal dinner, other wedding-related special event
Leah from British Columbia turned the group onto the Food Network show Cupcake Wars (who knew!) then went wild with these and other ideas:
- Partner with restaurants and sell them there or at high-end coffee shops. A friend of mine did that with her cheese cakes.
- Sell them to the restaurant by the dozen and the restaurant could sell them by the cupcake to the customer.
- Sell at local wine, craft, and food festivals or just festivals (in this case maybe a Fall or pumpkin festival) have food vendors that set up all kinds of concession-type stands. I hope this helps!
- Rent a van and make cupcake deliveries like pizza delivers.
- Sometimes hotels and merchandisers are looking for cupcake designers to help with a themed display. She could try a few displays and take pictures and perhaps send them out to hotels and marketing companies. Also, she could send her portfolio pictures out to events planners to create displays for retirements, birthday celebrations, and family reunions
And do you remember when I taught you to help your clients by tapping into the power of “Things You Happen to Know”?
Well as it turns out, Annie from New Zealand “just happens” to have some experience that could help our cupcake maker, posting:
I recently surprised one of our son’s (and all his classmates) on his 21st birthday with 21 cupcakes – this lady could ship birthday parcels – 10 cupcakes for ten years etc. for children of any age, in a color or flavor theme.
Don’t you love it when people who never met one another reach out across space and time to get – and give – advice? It’s so inspiring!
It’s this kind of support and encouragement that enables everyone to achieve our goals more quickly than you could on your own.
And as the New Year approaches, your future goals are exactly what you should be thinking about right now.
I’ll Be There Too to Personally Coach You to Success
It’s bound to happen. From time to time something will come up that you or your group just can’t help with.
Times when you need to bounce something off someone with a greater depth of knowledge and experience as an outside the job box career coach, in marketing, or an entrepreneur.
When you join a Dream Team you’ll receive Live Group Coaching and Q&A Time with me.
- Wondering what market you should niche in? I can help.
- Curious about something that came up in one of the Client Case Studies? Ask away!
- Stuck? Confused? Starting to wonder if you can really do this work? I’ve been there.
More importantly I’ve worked with hundreds of people going through the exact same thing. So I know how to help.
That’s why once a month I’ll be stopping by your Dream Team to personally coach you to success.
You can take a giant step back. Or as other students have already discovered, you can leap ahead in just a few short minutes talking with me.
My call with Valerie today was great! Lots of good ideas and validation of my path forward. Sue, Texas
[My] session with Valerie… was amazing! Thank you so much for your great ideas and loads of inspiration. Annie, New Zealand
After our call I received a payment from my first client $129, and this is only the first week of our course. Thank you!Dominika, Italy
My own clients pay upwards of $1,200 for my business development advice. But when you join a Dream Team, you won’t pay anywhere near that amount.
Plus as a member of a Dream Team you’ll have access to an additional expert.
The Technology Side of Your New Business Just Got a Whole Lot Easier
Lack of experience or comfort with technology keeps far too many otherwise well-prepared coaches from ever launching their business and serving the very people you trained to help!
Not anymore.
- Need help figuring out how to launch your website?
- Not sure how to accept credit cards?
- Confused about how set up your site so you can build a list?
- How do you know which shopping cart to use?
- Overwhelmed trying to decide on a contact list manager?
Once you’ve completed the first six classes on designing your business, attracting clients and getting ready for success, you’ll receive four additional classes to answer all these questions and more.
Here you’ll be learning directly from technology and website wizard Lisa Tarrant.
Lisa has worked behind the scenes with countless successful business owners and coaches to help them grow. Now she can help you too!
Plus Dream Team members will have the chance to log into a series of Live Q&A and Coaching webinars so you can get answers to your most burning questions directly from Lisa. It’s like having your very own Web Master to guide you!
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I just watched today’s class, and I just wanted to send a big Thank You to Lisa Tarrant! Your classes are packed with so much great and useful information, and your training style is supportive and fun. Thanks very much!
Peggy from Framingham, MA
I was getting writer’s cramp and my head was spinning today–but lots of GREAT INFO. Like she said at the end–we just need to get started, don’t get overwhelmed, and we can build out from our first 2-3 pages. Thanks Lisa!
Tim Grover from Pleasant Hill, IA[/contentbox]
All of this individual coaching from me is only the beginning.
The beauty of being part of a Dream Team is you won’t be left to put all that great advice to work on your own. Instead your team will be there to serve as a sounding board and brain trust to help you attract clients, grow your business, and stay on track!
Not just for a couple of weeks — but rather your Dream Team will run from early December all the way through May.
That’s seven months of peer support, group coaching with me, and technology/online marketing advice and coaching from Lisa.
Joining a Dream Team is hands down the best way for you to be in business for yourself but not by yourself.
What’s Your Investment to
Join A “Success Team” on Steroids?
I’m committed to making these Dream Teams high value and yet still as affordable as possible.
After lots of back and forth with my team, I think we finally found a way to make this opportunity CRAZY affordable.
Your cost to be a part of this 7-month Dream Team is just $99 a month – that’s barely over $3 a day! (I told you it was crazy affordable!)
When you consider this covers seven months of group time on top of the Live Q&A and Coaching from me and Tech Guru Lisa Tarrant – PLUS the chance to re-take all 10 classes on designing and growing your business, I think you’ll agree that this opportunity to catapult your coaching practice is a bargain.
For even more of a deal, you can choose to get one month of benefits FREE. Pay $599 today and get all the benefits of the 7 month program for the price of 6.
In addition to a free month, another benefit of paying in full is the ability to deduct the expense on your 2014 taxes.
You’ll want to check with your tax advisor of course. However, the way I see it, since this is a business building program it should qualify as a legitimate business expense. And as long as you’re making what the IRS refers to as a “good faith effort” to make money, you have a full three years to invest in your business before you turn a profit.
That’s why when you pay in full this year you get to take the full tax deduction in 2014.
But it gets even better.
To further reward you for getting your coaching dream back on track, you’ll get an information-packed resource called Inspiring Self-Bossers Tell All: Advice From Real People Who Are Living Their Dreams.
In this idea-provoking 4-Part MP3 over a dozen engaging self-bossers share with you their hard-earned advice. You’ll learn from
- A woman with absolutely no experience as an inventor who successfully brought not one but two handy product ideas to market.
- A former nursing home executive who tapped a family recipe he brought from his native Nigeria and now makes and sells to gourmet shops and restaurants.
- A talented artist who after struggling with low self-esteem discovered the lucrative world of art licensing. Today she is a working artist who gets paid to have her work reproduced on anything from gift bags, to coffee mugs and has recently licensed her own line of inspirational jewelry.
- A woman bringing in an amazing $70,000 a year as an animal communicator
- And lots more…
At some point you’re bound to work with clients with a knack for coming up with product ideas, a love of cooking, a talent for art, and other passions represented in this powerful series.
If your coaching practice is anything like mine, I guarantee you’ll refer back to these inspiring self-bossers again and again. If you paid out of pocket for this 4 audio set it would cost you $49. But as a Dream Team member, it’s your free.
I hope I’ve done a good job at explaining how all the resources work together to give you the traction you need to start generating real income just by doing what comes naturally.
At just $99 a month, joining the Dream Team is really a no-brainer.
After all with me and an entire Dream Team behind you, you’ll have the know-how, the expert advice, and the confidence to start booking paying clients in no time.
All you need to do is get a single $100 client a month and your entire monthly investment is recouped. Use what you learn to then turn that one client into 3 or 4 and you could be earning anywhere from $1,200 to $4,800 a month – for just a few hours of work.
And when you do you can proudly proclaim, “Look at me — I’m profiting from MY passion!
The Final Details
Dream Teams begin the week of December 6th. That means you must act fast.
You can download the entire 7-month schedule here. And please don’t stress if you can’t get to all of the meet-ups. From time to time everyone will miss a week. Your team will catch you up.
Once we know how many Dream Team members we have, we’ll survey the group for best meeting times.
In the unlikely event we do not get enough members to fill a given time slot, your registration will not be processed and you will owe nothing.
So what are you waiting for? Sign up for your chance to be a part of this amazing community of action takers and fast track your dream of being a paid Profiting From Your Passions® coach
Get started today for just $99. OR pay $599 and get one full month of benefits FREE.
A Word About the Power of Commitment
By joining a Dream Team you are making a commitment not only to yourself, but to the other members of your group as well.
By registering you agree to show up, to do the exercises, and to be an engaged member of your team. After all – we’re all in this together!
I’m offering the payment plan to make it easier for more people to join. However, I also realize it makes it easier for some to take a few steps and then bail on their dream – which also means bailing on your Dream Team and on me.
For that reason this would be a good time to take stock of what it is you really want for 2015…
Because the way I see it, you either want to succeed or you don’t. You’re either committed to growing a profitable practice or you’re not. In other words, you’re either in or out.
Of course, the decision is yours and yours alone to make. What I can tell you though, is that indecision is a form of self-abuse.
What’s more, when you finally do make an important decision – any decision – the world opens up to embrace it.
As the18th century writer Johann Wolfgang von Goethe y said, “At the moment of commitment the entire universe conspires to assist you.”
Everything you need to maximize your PFYP training and attract paying clients ASAP – the team of supportive colleagues, the chance to retake classes on designing your business and getting clients, and the personal success coaching from me as well as a technology expert – is ALL right here.
Dream Teams begin the week of December 6th.
If you feel re-inspired to do change course by being a part of a community of people who share your passion and determination — I urge you to join a Dream Team today for the low monthly investment of just $99.
OR get one month of FREE benefits. Pay $599 today and get all the benefits of the 7 month program for the price of 6 – PLUS deduct the full cost of this business building program on your 2014 taxes.